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Sale and Services / Maintenance

The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to repair shops. In addition, because the customers see the service as undifferentiated and a "commodity" with little value separation between competitors, buyer power is also very high. Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) mean that the pricing for such services is very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business-to-customer ties. It is the aim of to create a competitive advantage through both the low cost strategy and by offering greater value through its broader product and service line.

1. Consumer Durable Electronic Products --Sales & Services
2. DTH + DishTv + AIR CONDITIONERS + Water Level Controller/ Monitor

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